ADVANCEMENT IN BUSINESS

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 Changes in Business due to Instagram and Tiktok

  1. TikTok’s Rise to Prominence:

    • Viral Content: TikTok’s focus on short, engaging videos has made it a hotbed for viral content. Brands now recognize the potential of reaching a massive audience through these bite-sized videos.
    • Younger Audience: TikTok’s popularity primarily lies with the younger generation, similar to how Instagram once dominated that demographic. Businesses are adapting their strategies to cater to this audience.
    • Algorithmic Shift: While Instagram’s algorithm hasn’t changed significantly since TikTok’s emergence, it now favors videos over images. Many videos shared on Instagram are reposts from TikTok, following a format of about seven seconds, with a strong call to action and mobile-friendly formatting.
    • Ad Copy Differences: Instagram allows for catchy headlines and more text in ads, while TikTok’s format demands essential information to fit into a short video.

  2. Instagram’s Adaptation:

    • Embracing Reels: To keep up with TikTok, Instagram is putting a bigger emphasis on Reels—short video clips that mimic TikTok’s style.
    • Sponsored Content: Instagram’s audience still responds well to sponsored and branded content, especially when it’s visually appealing and well-produced.
    • TikTokification: Despite the changes, key differences remain between the platforms. Instagram has had to adapt to TikTok’s influence, but it still maintains its own identity.

  3. Business Strategies:

    • TikTok: Brands seeking quick engagement and rapid awareness find TikTok’s bite-sized videos effective. Participating in trends and challenges helps establish a brand presence swiftly.
    • Instagram: With its mature tools, Instagram is ideal for reaching audiences and driving sales. As businesses grow, they can later leverage TikTok’s massive user base once comfortable with video content.


TIktok Business

Instagram and TikTok are making all businesses look the same. here’s why  companies need to escape the tyranny ... (n.d.). https://www.inc.com/jennifer-conrad/instagram-tiktok-are-making-all-businesses-look-same-heres-why-companies-need-to-escape-tyranny-of-algorithms.html 

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